Fable Prism
As part of the team that developed Prism, I was involved in shaping Fable's generative AI tool for its web-based motion design platform. Prism was designed to give motion artists and animators a new level of control, letting them guide AI generations directly with their animation, moving beyond just text prompts. This human-centered approach enabled users to animate a basic concept and instantly see it take on new visual styles right within the same interface. A simple motion sketch could effortlessly transform into, for example, a tactile, clay-like render or gain a sophisticated depth of a 3D aesthetic.
Client
Fable
Role
Art Direction, Design, 2D Animation
My Role
My primary role involved comprehensive testing and creative experimentation with the tool's evolving capabilities. I collaborated closely with product leads and engineers, providing feedback to refine features. Additionally, I was responsible for preparing effective marketing materials that clearly showcased new features, powerful capabilities, and practical use cases of Prism to the motion design community.
Social Media Showcases
Teaser
Motorcyclist
Constant Change
Luma Influence