Human to Human
Clients have specific assignments. Freelancers offer diverse skills. How do they meet? To bridge this gap, I helped the Children agency create the introductory animation for "Human to Human", a digital platform that makes it easy for brands to find and collaborate with the best-suited creative talent.
Client
Children agency
Role
Art Direction, Design, 2D Animation
Creative Approach
Inspired by the platform's name, "Human to Human", my goal was to develop a design language that felt warm, playful, and friendly, intentionally breaking from overly corporate aesthetics.
Color Palette
I chose a color palette featuring warm cream, soft pinks, and muted reds to set a professional yet friendly and uplifting tone.
Characters Design
I created stylized characters with simplified features to make the platform feel easy for anyone to connect with.
Animated Transitions
To illustrate each participant's input, I designed morphing sequences where clients seamlessly transform into their briefs, and freelancers shift into symbols of their talents.
Storyboard
Style Frames
Credits
Project Management
Egle Slipaityte, Mantas Maciulskis
Art Direction, Design, 2D Animation
Dalia Kemeklyte
Logo Design
Lina Marcinonyte